New Media Associate, Reform Immigration FOR America Campaign

About the Campaign: The campaign to Reform Immigration for America (RI4A) is a large coalition of local and national organizations that has come together to encourage Congress to pass humane immigration reform by early 2010. The campaign is working on multiple fronts -- generating policy recommendations, reaching potential supporters through a coordinated on- and offline field campaign, and raising issue visibility in the media.

A critical piece of the effort is building a large email and mobile list of supporters that can be mobilized on a moment's notice to support the passage of good immigration policies. The anti-immigration movement has been organizing their base for years, and recently mobilized over a million supporters to help pass damaging and inhumane anti-immigration policies. In order to win the passage of just and humane immigration reform, we must organize supporters in a coordinated way, both on and offline, to ensure that the progressive viewpoint is heard (loud and clear) on Capitol Hill.

Position overview: We are seeking a New Media Associate with 1-3 years experience using online tools for issue advocacy or candidate campaigning. The ideal candidate will have a history of success in list building and leveraging technology for grassroots organizing. Previous experience working with coalitions and distributed teams successfully is a plus. The New Media Associate reports directly to the RI4A Online Communications Director. This position will be housed at the Center for Community Change offices on U Street.
Specific Responsibilities:

• Assist in executing a strong email and online communications plan to engage list members in campaign activities, and maximize viral growth, including:

o Set up email outreaches and landing pages in Salsa (Wired4Change/Democracy In Action). o Provide coalition partners with necessary data on list-growth, supporter engagement, etc.

• Work with the RI4A web team to maximize the campaign's reach online -- including website traffic, blog coverage, social network reach, etc.

We are looking for someone who is:

• Familiar with Democracy in Action or similar program (Blue State Digital, Convio, Capitol Advantage, Get Active, etc)
• At ease with technology. You should know basic HTML, CSS and image manipulation.
• Skilled at data collection and analysis, proficient with Microsoft Excel
• Able to keep pace with a fast-moving campaign, able to respond to events as they happen, and maintain attention to detail, all while keeping the big picture in mind.
• Committed to the passage of just and humane immigration policy.

We prefer someone who is also:

• Able to write compelling email copy, with an understanding of what makes some emails more effective at generating action than others.
• Familiar with best practices in list segmentation, message personalization, and email response tracking.
• Familiar with online organizing practices, including social network and blogger outreach.
• Experience with Google Analytics, particularly as it applies to tracking ad campaigns
• Familiarity with online advertising, including blogads, traditional banner advertising, and search engine marketing.
• Able to speak and write Spanish.

To apply: Send an email to hiring@fissionstrategy.com with 'New Media Associate' in the subject line. Please attach your resume. Women, people of color, members of the LGBTQ community and others are strongly encouraged to apply.