Conservatives promoting Social Security privatization are still focusing on our generation. Even as the public turns ever more strongly against the Bush privatization scheme, our generation is still the most supportive.
This New York Times article seems to indicate that conservatives are turning to marketing execs to sell Social Security privatization like Powerade ore iPods (or that if this is not what the White House is doing, it is what they should do). I for one find this a crass comparison. Politics are not a commodity, and they should not be treated that way, because the impact of public policy is far more profound than the brand of clothing one buys.

That said, progressives need to fight fire with fire. Despite the overbroad generalizations the article uses in describing our generation, there are nuggets of useful advice. The article quotes the director of CIRCLE, a non-partisan political research organization: "Typically, young people themselves have more credibility, talking to each other." Moreover, the advice to turn abstract numbers into a concrete description is helpful. Progressives need to turn around and use this advice to show our generation how much privatizatoin will hurt our future.