Misogyny or smart business practice?

Link those of you who can’t see the video, it’s a lawn-care service that features women doing yard work in bikinis. The concept here is to sell sex appeal, of course. As patriarchy would have it, the person in charge of the operation is an old, white man.

I don’t know, to me, there’s something pretty sick about posing women in bikinis to do yard work, as a way to make money for your business. I also wonder who is more at fault: the guy who runs this company, the people who come to these women for yard work, or the women themselves for working for this company? Better yet, CNN passes this off as a story that's lighthearted. But, a discussion and showing to a few feminist friends of mine produced red flags all over the place. I wonder how an organization like CNN can run a story like this, in a satirical kind of way, and not actually ask the "hard" questions as the reported claimed he needed to ask.

I'd like to write CNN.