| By SoCapAlex - Aug 9th, 2007 at 10:13 am EDT |
| Also listed in: 2007 Social Capital |
An article is up today on MSN's website about the difference between myspace and facebook, with a slant. Who uses the one over the other? Not an unusual question, especially for market reasons. But when that question is based on class, my discomfort begins to set in. When I initially saw the article, I decided to click on it because I thought the question of class had more to do with a person's year in college (senior, class of 2007). Silly me. Of course it had more to do with financial classification. And according to these particular researchers, rich, more affluent young folks are on facebook, while the poor and working class, to use their terms, stick to myspace. They go on to site some statistics about the recent increase and decrease in membership from both social networks. Although there has been a surge in membership on facebook, the stats they provide do not seem to reflect class; they basically say that facebook is growing in popularity. There information comes from a researcher who interviewed 190 people to get there information, and of course, they don't say what the class or racial dynamic is of this sample group or how it relates to the outcome.
All and all, this article lacked real evidence that any of what is being said is true. It deals more with ad revenue than anything else. To attach a class zoning to millions of people who use these social networks based on seedy evidence kind of sucks, for lack of a more appropriate word. And it wouldn't be such a big deal if there weren't so many of us who use these networks to communicate with others, network professionally and socially, and honestly, manage our lives. Employers are using them to do background checks now. You can investigate people you are in relationships with, and so on. You get the idea.
As a person who comes from a working class family, I have never had a myspace account. Shocking, I'm sure. I only have facebook. Most of my friends, from mixed incomes, have both or only myspace. I have many upper class friends that spend money to "pimp their page" so that is looks exactly like they want it to. Although facebook is changing, you don't need to pay to have features added. I think that alone would and does attrack students on a strict budget. In my experience, many people choose to use one or the other based on age or level of school in college. When I joined facebook, I had maybe 40 people as friends because most of the other students, especially those on the west coast, didn't really use it. A year later, those same people became members of facebook and wanted to add me as a friend because they were tired of complaining about how outrageous myspace had become. They said they were "too grown" for all of that.
In any case, facebook is growing, whether that has to do with classism or not. Because of that growth, it is changing dramatically, and many of us are ready to move on to the next thing when it starts up before that gets played out too. (Remember Black Planet?)
So what are your thoughts?
I personally like facebook better simply because the people you have as friends are much more likely to be people you actually know. What a thought! Friends you are actually friends with. I know other people really enjoy the creativity of myspace. What do you think?

Comments are closed for this post.
I think one can make an argument about class. Facebook originally was at only a handful of colleges (it started with the Ivies and a few huge state schools), and then only after awhile did it expand to just about every one. While students attending non-elite universities could now join, in terms of the population at large, restricting membership to just schools skewed the membership upward in the income brackets. Now it's open to everyone; while class certainly played a part in Facebook's formative years, if anything there's been a trend away from the upper-crust.
Conversely with MySpace, not only has it been around longer, but it's always been open to absolutely everyone. So naturally, there are a lot of people from all walks of life on it.
That said, I'm increasingly creeped-out by the way Facebook is trying to do everything that the internet does already. It's had photos, events, and groups as long as I've been there, but the new applications and marketplace... sometimes I think I'll never LEAVE the facebook. (That usually happens when I'm at work and clicking through to read random quotes from the Office.)
nowadays (*bones creaking*) I just sound like an old biddie calling it THE facebook. my roommate makes fun of me.
I have not seen the MSN article, but one thing she makes clear in her study is that she is focusing on teenage users only.
For this reason, she says, the socioeconomic division makes sociological sense - Facebook is associated among high schoolers with the "college kids", and high schoolers who are planning to attend college and find that interesting are more likely to join up, others are more likely to use MySpace.
Due to many factors that readers of this blog will probably know well, college is still out of reach for many teenagers of lower income. Furthermore, as a general statement, Facebook started as a college thing - thus, college students were the majority of the population, and education has, of course, historically been linked to higher SES.
I really do not think that this type of study is intended to label people or say one service is for the poor, another for the rich. It is totally valid, important sociological research that needs to be done. That is not to say I can say for sure that her findings are correct or anything like that - just that people should look into something as big and important as this is to our culture.
Thank you to everyone who read and responded to the article. I was fascinated by the responses.
I am a social and cultural critic. In academia, I utilize research to validate my comments as more than just some opinion. My criticisim stems from the really horrible writing and lack of focus in the article. If the original research was well thought out and explained the conditions and spefic measurments of the data, I would have had much less to say. Research is a good thing. However, if the researcher only uses a small sample, measured by class but no other factors, and we read it in the paper or on the net as an accurrate rep of what is really going on, then we lose out in understanding each other. I think that was more to my point.
Thanks again for all of the comments and really good feedback.