Via Huffington Post. 

 I can't decide what is most upsetting/confounding about this situation. 

The idea that MTV is using the Holocaust to startle teens? Or that the message of these ads is unclear?

The HuffPo writer ponders the complexity of media influence, corporations, and government regulation, but I would like to get more to the point of this particular reference. Ads are here and here. 

Why is MTV trying to scare teenagers? Maybe I missed something, but I was under the impression that we're in the middle of a very exciting presidential election with a race between very distinguished and talented candidates on both sides. In what way does that signal impending systematic imprisonment and murder for "people like us"?

It doesn't! As the Huffington Post points out, a more contemporary example would have better served a message of action and resistance. If they're set on bringing genocide in to this, maybe they could compare real examples of genocides and ethnic cleansing going on now. Because it does happen, is happening, and is important to think about and act on. But these ads do not accomplish that. This is simply a replication of empty scare tactics with no real message or call to action.

I understand that people are generally unhappy with the current administration and that its fun to be dramatic about how bad things are or could be in America, but this is just excessive and offending.