A new ad featuring Reverends Al Sharpton and Pat Robertson has been airing, with both men advocating for climate change. While there’s a great message behind it, it seems they make a bigger point in the ad to highlight their political difference. Maybe that’s needed when two opposing sides appear together to fight for a common issue. But does it work?

The group that is putting out the ads is We Can Solve It, a nonpartisan project of The Alliance for Climate Protection, founded by Al Gore. Their ads revolve around the “Unlikely Couple”, who have come together for the sake of the environment. (The Al Sharpton/Pat Robertson ad is the only one I have seen aired on TV in Connecticut). Their website also includes an ad with Nancy Pelosi and Newt Gingrich.

There is a good overtone to it: members from opposing parties can work together—something that’s often forgotten in the bickering over key issues. While I would like to see an ad like this start a catalyst for change, I wonder if it really could. Are Al Sharpton and Pat Robertson good examples to use for the ad, or are they two public figures with so much controversy that it would turn off a number of viewers? Perhaps this is only the starting phase, and more political and public figures will be part of the advertisements, thus increasing its future appeal.

~世界の革命