Four members of the Seminal staff decided to test out dressing professional for the Sept 15th anti-war march. Wearing suits they hit the street and found that reactions from both protesters and anti-protesters treated them better then they have thought would happen.
From their blog entry on the matter:
"We feel confident that a coordinate group of ten people, all dressed in professional attire, would present a striking visual image, and that a hundred or more would literally cause jaws to drop - and perhaps attract serious media attention as well."
You can read the whole story and see their pictures here: theSeminal.com
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Looking back at the photos of Martin Luther King Jr's marches, people were in their Sunday best. If you want to be effective, this stuff matters.