Its a big problem, Hollywood has been trying for a long time to crack the Asian American and Latino audiences.
The one big challenge they have with the Asian American audience is that it is so broad and varied that they can't easily put it in a different box. Everyone is from a different culture and speaks a different language, even within individual nations. Despite this fact, the notion of an "Asian" or "Asian American" (which I don't think really exists in the eyes of "Americans," we are the perpetual immigrant) is very limited to an extremely small section of people from a continent as large as Asia.
When I was Interning at the Center for Asian American Media I was constantly struggling with even them to broaden their notion of what is or isn't an "Asian American" Film. It'll be interesting to see how Hollywood markets The Kite Runner and find out what kind of audinece they are aiming for with its imminent release.
This week the screen adaptation of Pulitzer Prize winning author Jhumpa Lahiri's The Namesake is released on DVD. The novel and film follow Gogol Ganguli, the American born son of Indian immigrants as he struggles with and rejects his Indian culture.
The film starring Kal Penn made just a little over $2 million playing in 2,000 theatres in its opening week. With little knowledge of the film's contents I decided to avoid it rather than taking the risk of supporting a film that could do nothing but perpetuate pre-existing stereotypes. After seeing the final box office results, I was left to wonder if others in the Asian American and South Asian communities avoided the film due to similar trepidation?
As we all know it is extremely difficult for a minority actor to get a starring role in Hollywood, and even when they get a part in a major motion picture they become shadows who either remain silent, perform racial stereotypes, or both (Penn himself in Superman Returns and Kelly Hu in X2: X-Men United serve as clear examples of this trend).
Yet despite this fact, I could not shake my reservations about the film. How could I support a sequel to a film about a white frat boy that turns its focus on a sidekick who was created as nothing more than a tool to gain cheap laughs at the expense of an entire community of people? Is this the kind of star vehicle that we really want for our up and coming actors and actresses?
Sure, Kal Penn lead an entire film by himself, but the trailer only refers to him as the caricature he is playing, never does the name Kal Penn appear on screen the way the star of any other film would.
Though it could be argued that the film does make some progress by showing Taj as a sexual character, he is still just another horny minority character who was taught about sex and wooing women by a white character in the previous film.
As a friend of mine pointed out this stereotypical role of a South Asian male is seemingly nothing new to Kal Penn who has appeared in 2003's "Where's the Party Yaar?" and 2001's "American Desi". However unlike Taj, these films were either directed or written by South Asians and made for predominantly South Asian audiences. In both films the main characters end up embracing their people and their culture.
Anyone who has googled Penn knows that he is a very bright, educated, articulate young man who wants to see a change in the representation of Asian Americans in film. It was this very intelligence that lead him to seek out the role of Gogol in Mira Nair's adaptation of the Namesake.But unfortunately, he is repeatedly typecast as an amorous but sexually inexperienced ethnic sidekick or a terrorist.
The development of such a pattern often leads to questions of what is more harmful, the complete absence of major characters portrayed by minority actors or said actor making a name for himself in a string of roles that bring to life unimaginative, one dimensional, and ultimately tired stereotypes?
Final Question:
Are these sorts of films truly detrimental to the societies they portray or am I just reading too much into a man's attempts at making his name known in Hollywood?
Discuss.
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The one big challenge they have with the Asian American audience is that it is so broad and varied that they can't easily put it in a different box. Everyone is from a different culture and speaks a different language, even within individual nations. Despite this fact, the notion of an "Asian" or "Asian American" (which I don't think really exists in the eyes of "Americans," we are the perpetual immigrant) is very limited to an extremely small section of people from a continent as large as Asia.
When I was Interning at the Center for Asian American Media I was constantly struggling with even them to broaden their notion of what is or isn't an "Asian American" Film. It'll be interesting to see how Hollywood markets The Kite Runner and find out what kind of audinece they are aiming for with its imminent release.