This manuel is intended to help get you, Mr. Conservative, elected as President of the United States. We want to stress that you can't win elections on your policies. They only appeal to the upper class and the Fox News anchors. Because of this, we must instill fear in the electorate to distract them from issues that actually affect their lives. Here are some steps that you can take to make sure that you beat those liberal wusses.

1. Mention the following things in EVERY sentence:        a. Illegal Immigration. If you are talking about children's health care, talk about how the benefits of the SCHIP program extend to illegal immigrants. If you are talking about homeland security, talk about how terrorists are crossing our borders. If you are talking about....ok it doesn't matter what you're talking about. Make sure people know that you hate illegals because they aren't people and therefore don't deserve basic human rights. For more, see Tancredo, Tom.         b.  Scary phrases like the following: smoking gun, mass graves, Islamofacism, Jihad, Jihadists, people who want to do us harm, terrorists, evil-doers, the greatest threat our country has ever faced etc. Relate these phrases to all topics, even if they are not relevant (like when talking about the War in Iraq.) Frame any debate (even if it's about something boring like means testing for Social Security) as " I want to protect us from these people, and my opponent wants to coddle them with blankets and stuffed animals." For more, see McCain, John, Giuliani, Rudy, Romney, Mitt, Boehner, John, McConnell, Mitch...etc....etc        c. How every proposal the opponent advocates will raise taxes. Even if they are talking about ridiculous things like "education" and "health care," make sure everyone knows that their proposals will raise taxes, even if they don't. If it is 100 percent clear that the proposal doesn't raise taxes, then say its benefits go to illegal immigrants.
Failure to mention one of these in every sentence will cost you the election. 

2. Find a bunch of meaningless issues to help distract the public. Examples can include: gay  marriage, flag burning, the erosion of our culture etc. And while you are at it, make sure that every scientific proposal "devalues the culture of life." Especially those that deal with Global Warming.

3. Mention the following politicians in every sentence: Ted Kennedy, Hillary Clinton, Nancy Pelosi.

Ok, now that we have those steps down. Let's give you some examples of sentences you can use on the stump.
" The greatest threat our country faces is that of Islamic Jihadists, who Hillary Clinton wants to coddle"
"This program gives benefits to illegal immigrants, raises taxes, and is another attempt at Socialized, Ted Kennedy-style Hillary-care medicine." 

4. Talk about the free market as if it is sexually enticing. For example, say things like "We must respect the beauty, and precision of free enterprize."

Finally, never say Democratic Party. It is the DEMOCRAT party. 

I hope this manuel helps you win the election, so you can give me, your rich campaign consultant a nice payoff in a corporate tax package.